Kavan Peterson
When I left reporting to become a communications manager at UMBC, I used my new media journalism skills to introduce social networking strategies to the university’s communications, alumni relations and development teams. This included becoming an expert at video production, web development and keeping up-to-speed on the latest social media platforms.
I now help organizations of all sizes and backgrounds develop and implement social media strategies. I specialize in communications innovation that helps organizations harness the power of social media to achieve their goals.
By Kbilly | Published: November 30, 2011

At its core social media is not about technology, it’s about story-telling — or perhaps more accurately “story-sharing” — and the key to good story telling is to achieve emotional impact. Take for example social media created using Google Street View images. Google Street View (GSV) cars have been canvassing the roads of more than [...]
By Kbilly | Published: September 12, 2011

If you missed my live-stream video coverage from the fourth annual Green House Project Meeting and Celebration last week in Birmingham, Ala., please stay-tuned because we’ll be featuring the videos on The Green House Blog and ChangingAging soon. In fact, one of the great features of using the streaming video service UStream Watershed is the ability [...]
By Kbilly | Published: August 9, 2011
“What a marvelous modern age we live in.” – Capt. John Aubrey, RN I know 3D movies (and now smartphones?!) are all the rage but personally I dislike the glasses and the inconsistent viewing experiencing. If there’s a 2D option I take it. But the technology does amaze me, and I was recently blown away [...]
By Kbilly | Published: August 2, 2011
I had an uncomfortably close encounter with a Grizzly Bear last week and as bear attacks keep popping up in the news some of my friends asked me to share what I know about surviving close encounters with bears. Bear attacks are relatively rare but deadly when they do occur. Just days after I was [...]
By Kbilly | Published: May 12, 2011
It doesn’t take much to change someone’s worldview. Often, all you have to do is use different words to say the same thing. Watch: How do we find the right words to change aging? H/T to Dan Vock.
By Kbilly | Published: April 28, 2011
Constituent anger over Medicare reforms proposed in Rep. Paul Ryan’s 2012 budget is putting increasing pressure on Ryan and House Republican leadership. Reuters reports that Republican House members held a private conference call Tuesday to discuss ways to reshape the Medicare reform debate. The Macon Telegraph reported that residents, staff and family members at a nursing [...]
By Kbilly | Published: April 28, 2011
Most cat lovers claim their felines have a second sense when it comes to sensing the emotional/physical state of humans. In my family’s case, our cat Daphne never fails to jump on the lap of anyone in the house who starts crying or seems upset. Perhaps the most famous example of feline sensitivity is Oscar, [...]
By Kbilly | Published: April 27, 2011
From the new Eden Alternative Blog: Check out the “Myth Busters: Defying the Myths of Aging” calendar from the Benjamin Rose Institute on Aging in Cleveland. The Cleveland Plain Dealer reports that the calendar features local celebrities and personalities who embrace aging and defy all the old stereotypes: Seniors sit around doing nothing all day. [...]
By Kbilly | Published: April 27, 2011
We continue to get updates from advocates in Florida, Iowa and now California regarding ongoing battles to preserve the independence and oversight of state nursing home watchdogs or Long-Term Care Ombudsman. Here are the latest news updates: McKnight’s LTC News reports on Florida’s ongoing controversy over efforts to weaken state nursing home oversight: In other Florida [...]
By Kbilly | Published: April 27, 2011
There are 99 Green House Project homes in 27 states and dozens more underway. But in California, state regulations have effectively blocked development of The Green House Project model. The state legislature held hearings this week to investigate what needs to change to allow the Green House Project to move forward. The Green House Project [...]